Consumers are changing the way they communicate with and research brands, and brands are changing the way they promote & engage with consumers. We are embracing these digital technologies to communicate in ways that were inconceivable just a few short years ago. We are shifting our attention from traditional media marketing to internet, wireless devices, and other digital platforms. The world of marketing as we know it is being disrupted at lightning speed due to these new technologies.
To ensure the marketing curriculum at the University of Missouri–St. Louis is relevant, timely and meaningful for our students and that they have the latest skills, we have created a cutting edge “Digital Medial Marketing” Advisory Board with some of the biggest influencers in the Digital and Social Media space here in St. Louis hailing from companies such as Purina, Maritz, FleishmanHillard, Brown Shoe, Lockerdome and Perficient. Over 20 members in total reside on our board.
Matthew is a senior leader on FleishmanHillard’s digital and creative strategy team and has more than 18 years of experience in digital marketing, professional services, and information technology. Matt is a pragmatic visionary with broad experience conceiving of and delivering innovative marketing and technology solutions that delight customers and drive business results. During his tenure with FH, Matt has worked with a number of our clients including AT&T, Enterprise, Merck, Panera, and Tyson Foods. Read More
Amber currently serves in the Human Resources Associate/Talent Acquisition role at Momentum Worldwide – St. Louis.
Julie is currently the Team Leader, Professional Development at Edward Jones. She is a dynamic HR manager with over 18 years of experience in all phases of professional learning development. She has a passion for building programs that drive employee performance and engagement.
Amy has an extensive digital marketing background specializing in paid search marketing. She works for MEC Global, a WPP company that buys 1/3 of all the advertising in the world.
Angela’s well-rounded background includes 10+ years of performing, screenwriting, event production, digital marketing, and now brand management.
April has an extensive digital marketing background specializing in email marketing and cross-channel relationship marketing strategies. Currently, she serves brands across a variety of business verticals as a senior strategic consultant at DEG, a full-service digital consultancy based in Overland Park, KS.
Caryn is a writer, editor, and storyteller for all kinds of media. She’s spent the majority of her career at the corporate level, with a deep passion for digital media. So much so, it was the main area of focus for her thesis while finishing her master’s degree in Mass Communications.
Chris has been President of Bonfyre since 2011 overseeing the day to day operations and and playing a pivotal role in shaping the direction of the company.
Melissa Hamilton leads Momentum’s Midwest integrated production team. In the past 15 years of her career, she's help lead a number of award winning projects including Coca-Cola's Share a Coke experiential, Nabisco's 1D VIP program and application, Buffalo Wild Wings' Big Shot and Big Kick promotion and app, PG&E's Energy House Calls reality show, and Small Business Stories for The Hartford.
Chris is the Director of Digital Strategy and User Experience at Switch. Chris' knowledge base spans across research gathering, concept development and user experience.
Chris is a senior executive adept at developing and implementing strategies that improve market position, increase sales, customer satisfaction and accelerate business performance.
Courses: Data Analytics & Visualization
Rhonda Knehans Drake founded Drake Direct in 1996 following more than 12 years in various information management roles. Rhonda's background includes experience in all aspects of integrated marketing from conceptualization of
Craig is the founder & CEO of Twist, a leading digital marketing agency that helps challenger brands outsmart, not outspend, their bigger & better known competitors.
Rick Spiekermann is Nestle´ Purina’s Director of Content, Community Management & Partnerships. He leads a team focused on Purina’s efforts in social and digital content in collaboration with brand teams. Over the last 2 years, he has built a multifunctional team and partner network that has proven brand/business objectives can be achieved with content.
Dougan Sherwood is Co-Founder and Managing Director of CIC St. Louis. Before coming to St. Louis, Dougan led the Sales and Relationship Management team in Cambridge. Prior to his work at CIC, Dougan spent several years working in experiential education throughout the United States with a particular focus on leadership development for high achieving students.
Ed Reggi is an award winning actor, director, comedian and producer. When Reggi is not making people laugh, he's uses improv to coach corporate executives. Ed Reggi is a lifelong storyteller--who has the stories to prove it. Before leaving the Big Apple to join midwest living, he worked as a professional improvisational actor in New York City, Chicago and LA.
Erin is the Director of Digital Marketing and Social Media at Perficient, Inc., a publicly traded national IT consulting firm based in St. Louis, MO. She is also currently the President of the Social Media Club of Saint Louis.
Heather Bartel is a marketing leader specializing in digital marketing, social strategy, content development and data-driven insights. With more than a decade of emerging technology and communications experience, she is leading brand, marketing and communications for evolve24, an analytics and insights company that helps marketers use big data to make more confident business decisions.