Instructor: Danielle Smith
Your company has an opportunity to stand out from the pack by creating a blog that is a full and functional part of both your brand and website. By connecting with your core audience you humanize your brand, develop strategic partnerships, generate your own publicity, establish authority and increase your bottom line. In this course you will learn how to build a blog marketing strategy that expands your customer base and grows your website traffic. Additionally, you will learn how to integrate your blog with your various social media platforms for optimal engagement with your community.
Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.