Blogs to Buzz

February 7 & 14, 2015  |  9 AM–5 PM  |  14 Hours ($499)  |  Register  |  Inquire

Instructor: Danielle Smith

Your company has an opportunity to stand out from the pack by creating a blog that is a full and functional part of both your brand and website. By connecting with your core audience you humanize your brand, develop strategic partnerships, generate your own publicity, establish authority and increase your bottom line. In this course you will learn how to build a blog marketing strategy that expands your customer base and grows your website traffic. Additionally, you will learn how to integrate your blog with your various social medial platforms for optimal engagement with your community.  

Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.

Location: UMSL, SSB 449

Financial Aid

Scholarships can be awarded through the Wendell Smith Scholarship Fund, where partial financial assistance is available to persons enrolling in eligible noncredit certificate programs through the School of Professional & Continuing Studies.

The Workforce Investment Act governed by the Workforce Investment Board distributes funds through the UrbanForce program at the St. Louis Agency on Training and Employment (SLATE)