Certificate in Digital & Social Media Marketing

Take 105 hours of classroom training, including a capstone class and two other required courses and as few as three electives, and you will be awarded a Certificate in Digital & Social Media Marketing. Completion of your certificate can be done in as little as two semesters.


One-Day Digital and Social Media Courses (7 hours) $249
Two-Day Digital and Social Media Courses (14 hours) $499
Three-Day Digital and Social Media Courses (21 hours) $749

Video Production & Editing BootCamp

October 1, 2016  |  9 AM–5 PM  |  7 Hours ($249)  |  Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

Video Production and Editing BootCamp

Why should I take this one day intensive?

Let me tell you why.  Did you know...

  • 45% of Internet users view at least one video online in the course of a month.
  • The average user is exposed to 32.2 videos in a month - a huge opportunity when done well
  • Video in an email leads to 200-300% increase in click-through rate.
  • A video on a landing page can increase conversion by 80%.
  • After watching a video, 64% of users are more likely to buy a product online.

Are you taking advantage of all that video has to offer?


Source:  https://www.semrush.com/blog/5-things-the-2016-marketer-needs-to-know-about-video-production/

Having video production and editing skills can set you a part as a marketer, specifically in today’s world of communications. Enhance your social media presence, convert more leads into sales, and take your storytelling to the next level by learning the basics of this medium.

In this hands one day bootcamp you will learn the following:

  • How to develop a script
  • How to set up a studio, including lighting and sound
  • How to shoot
  • How to edit for a finished product.
  • Learn how to start on a tight budget and key pieces you should invest in and what you can do without
  • Learn how to tell the story
  • How difference brands are using video to tell their story

Who is this class for?

Anyone wanting to boost engagement, ROI, sales and leads online with the support of good video content. 

Do I need to provide my own equipment for this class?

No, all video equipment, laptops and necessary software are provided for this class. Software used will be Adobe Premiere Pro. (No prior video production knowledge required.)

Who is the instructor?

CarynTomer 100x100

Your instructor for this one day bootcamp is Caryn Tomer.  Caryn is a writer, editor, and storyteller for all kinds of media. She's spent the majority of her career at the corporate level, with a deep passion for digital media. So much so, it was the main area of focus for her thesis while finishing her master's degree in Mass Communications.

Currently, she is a member of the corporate marketing and communication team at Daugherty Business Solutions, a national IT consulting company headquartered in St. Louis. She's also a great advocate of startups and innovation. She spends her free time writing about new technology and startups, no matter the location. For Caryn, writing effective communications and creating compelling content to excite and inspire individuals is more than a passion; great media can change lives. Connect on Twitter @CarynTomer

Where is this bootcamp held?

It is held on the UMSL North Campus.  You will find the map here:  north-campus-map%20(1).pdf

Podcasting: Why, How & When

November 12, 2016  |  9 AM–5 PM  |  7 Hours ($249)  |  Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

    A one-day intensive bootcamp...

Podcasting:  Why, How and When

 Why should I take this one-day intensive?

The popularity of podcasting is skyrocketing. They are easy to consume and easy to produce. They can tell a story unlike any other medium. The Washington Post refers to podcasts as the Netflix for radio stations and points out that the number of podcast listeners has tripled in the last five years.

Podcasts are convenient and short-attention-span-friendly. And, there is a podcast for everyone.  

Macworld described podcasts as “time-shifted amateur radio”—a growing number of large companies, including General Electric, IBM, and Slack, have now launched a number of podcasts of their own with names like “Wild Ducks” and “Variety Pack.” 

Are you ready to hop on this train?

pod info

Full infographic available at:  http://www.copyblogger.com/growth-of-podcasting/

This intenstive one-day bootcamp priced at only $250 will cover EVERYTHING that a podcaster needs to know to create a successful audio podcast. In particular:

  • The magic of connecting with your guest
  • Mastering your message and finding your voice behind the mic
  • The basics of podcasting – how it works and how to decide what topic to podcast about
  • How to identify your target audience
  • How to setup WordPress for podcasting
  • Setting up a hosting account for your website
  • How to submit your podcast to the iTunes, Google and Stitcher podcast directories
  • How the various directories differ in demographics and why one over the other
  • Thoughts on podcast format and the length of your show
  • Choosing the right equipment and software for your podcast
  • How to podcast on a budget
  • Which hosting companies to choose from and how to start for free
  • How to engage and build a community around your podcast
  • And how to promote your show
  • How different brands are using podcasts to tell their stories

Who is this class for?

This class is for anyone looking to create and produce their own podcast either for themselves or their business.  No prior experience is required.

Do I need to provide my own equipment for this class?

No, all podcasting equipment, laptops and necessary software will be provided for this class. 

Who is the instructor?

VernonRoss 100x100

Your instructor is Vernon Ross.  Vernon is the Founder and CEO of Ross Public Relations & Marketing, podcast host, speaker and Social Media Strategist. His marketing career has spanned several industries, from medical, to video game marketing. He’s the host of a popular, and top ranked podcast fittingly named The Social Strategy Podcast, where he interviews top business leaders about social media, online business, and networking. In addition, Vernon is a board member of the Social Media Club of St. Louis and the UMSL Marketing Advisory Board.  He also has a seat on the MDMC Advisory Board

Where is this bootcamp held?

It is held on the UMSL North Campus.  You will find the map here:  north-campus-map%20(1).pdf

Livestreaming - Changing the Face of Social Media

September 16, 2016  |  9 AM–5 PM  |  7 Hours ($249)  |  Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

Instructor: Bonnie Frank

Livestreaming (broadcasting live) is the fastest-growing type of social media out there and it gets you noticed, heard and remembered faster and more effectively than more traditional forms of social media!

Opening a livestreaming account is easy (and free) but effectively broadcasting live will quickly solidify your expert status, grow your leads and increase sales. This can be quite confusing the proper training and support, however. In this one-day course, I’ll teach you how to use and broadcast live confidently and effectively on a variety of livestreaming platforms. I’ll even show you how to easily broadcast on multiple social media platforms at the same time!

This one-day course includes training in free single broadcaster platforms including Periscope and Facebook Live; training in free multiple broadcaster platforms including Blab and Huzza; training with OBS (Open Broadcaster Software); livestreaming on different social media platforms simultaneously; and hands-on opportunities for producing live Periscope and Facebook Live broadcasts.

Location: UMSL North Campus

Social Media Marketing BootCamp

October 7, 8 & 15, 2016  |  9 AM–5 PM  |  21 Hours ($749)  |  Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

Social Media Marketing BootCamp

Why should I take this 3-day intensive?

As so well stated by social media guru Jeff Bullas, "As marketers and entrepreneurs you will need to let go of practices and tactics that are not effective as they once were. We live in a fast changing world.  You will need to keep reinventing."

His top social media trends for 2017 are as follows. 

  • Live Streaming
  • Expiring social content
  • Consolidation of social media will continue
  • Organic social traffic will get harder and harder
  • The rise of the social influencier
  • Social media transforming business in a trust economy

Are you ready and know what's next on the horizon?

facebook news feed edgerank algorithm 300x171.jpg 768x437

Image Source: Business2community.com

Social networks are becoming an integral part of the marketing mix.  On these platfroms, brands can engage with prospects and consumers on many levels.   Be prepared.

In this very intense 3-day bootcamp at just $250 per day you will learn the following:

  • Understand the available social media networks, the nuances of each network, and the challenges and opportunities of marketing/messaging to the brand’s desired audience on each network
  • Conduct social analysis of brands to identify best practices and effective strategies
  • Learn to create content for social networks, including informational graphics, blog posts and status posts using free, online tools (no prerequisite graphic design skills are needed)
  • Identify metrics and Key Performance Indicators (KPIs) that can demonstrate the Return on Investment (ROI) of social media to business leaders, managers and executives
  • Be able to articulate how social marketing strategy fits into the fully integrated digital marketing plan
  • Know what the latest social media tools are for use by professionals Learn the capabilities of Hootsuite and apply those learnings
  • Know how to find your influencers for a brand
  • Understand the steps to community management
  • Know how B-to-C and B-to-B differ regarding the use of Social Media
  • Create and Implement a crisis management strategy
  • Learn content development strategy best practices
  • Integrate and run social media advertising campaigns, specifically on Facebook

Is there anything else we will learn over these 3 days?

Yes!  As a matter of fact all students will also become Hootsuite Certified!  A great bonus.

 hootsuite logo

Who is this class for?

This class is for anyone wanting to take their social media strategy to that next level for their business or non profit.

Who is the instructor?


Your instructor is the Brianna Smith, the brains behind the entire content and communications strategy for MDMC16

Brianna Smith is a Digital and Social Media Marketing Strategist specializing in creating and implementing inbound marketing strategies for small and large companies. She currently serves as the Integrated Marketing Manager at TeraRecon, the largest independent provider and a global leader advanced image processing innovation for CT, MR and PET; where she develops cross-departmental digital marketing strategies to nurture and grow TeraRecon's global customer base.

She began her career as a Brand Strategist at Mudbug media, an interactive media agency in New Orleans, where she was responsible for the creation and implementation of social media strategies for key clients, including independent medical practices, top-tier universities, regional hospitals, and Fortune 1000 global corporations. Prior to her current position at TeraRecon, Brianna was the Digital Marketing Manager at Fpweb.net, a leading managed hosting provider, where she was in charge of the lead generation marketing efforts, including social media strategy, SEO, website strategy, PC, email marketing, and event promotion.

Brianna is the creator and writer of the popular blog Being Your Brand, and runs a large Twitter following focused on connecting with and educating others on digital marketing. In addition, she is the Executive Director of MDMC and also resides on the UMSL Marketing Advisory Board.

Where is this bootcamp held?

It is held on the UMSL North Campus.  You will find the map here: north-campus-map%20(1).pdf

Strategic Search Engine Marketing BootCamp

November 4, 5 & 19, 2016  |  9 AM–5 PM  |  21 Hours ($749)  |  Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

Strategic Search Engine Marketing


Why Should I take this 3-day intensive?

Search marketing is more than 50% of the digital marketing budget and growing every day.  It is highly measurable and is one of the most efficient means to find your prospects at any point in the purchase cycle. However, staying on top of the latest tricks and changes being made by Google every day is not an easy task even if you live in this world every day. 

Here is just a snippet of interesting articles being discussed out there today on the web. 

  • Bing Ads launches Structured Snippets for text ads
  • What’s the Google AdWords Health Score and how is it different from existing tools?
  • Plan device-specific user experience strategies with Google AdWords’ bid modifier
  • Setting up AdWords website call conversion tracking just got a bit easier
  • 6 data visualizations in the new AdWords that will save you a ton of time
  • Google testing mobile Shop the Look ads for apparel & home products

And this is just the short list!

Are you ready to up your search strategy game?

keyword planner forecast top level 800x285

Image Source:  www.searchengineland.com

In this 3 day intensive priced at just $250 per day, you will learn many things including the following:

  • How to develop a successful search program
  • About the relationship between search engine optimization (SEO) and search engine marketing (SEM)
  • Keyword selection strategy, placement and frequency
  • The push to mobile search
  • Research algorithms
  • Meta tags
  • The different types of listings
  • How to optimize site content
  • Differences between Google, Yahoo and Bing
  • How to optimize such campaigns for success.

In addition, you will obtain hands-on experience by setting up and monitoring a real paid search engine campaign under the instructor's guidance.

Is there anything else we will learn over these 3 days?

Yes!  As a matter of fact all students will also become Google Adwords Certified.  Now you can't beat that for the money.

adwords certificate

Who is this class for?

This class if for anyone wanting to learn the ins and outs of organic and  paid search and building a strategy for success.  No prior experience in SEO or SEM is required.

Who is the awesome instructor?


Your instructor for this 3 day intensive is Amy Warren.  Amy has an extensive digital marketing background specializing in paid search marketing. She works for MEC Global, a WPP company that buys 1/3 of all the advertising in the world. Developing and implementing digital strategy, Amy manages account teams for Fortune 100 and 500 clients across numerous verticals.

Through her leadership, she was the 2011 and 2012 OMMA award for SEM recipient and was the 2013 OMMA award finalist for her work in the search space. She also won the agency-wide 2012 Original Thinking Award for Best Use of Mobile.

Amy holds two Masters' of Business Administration degrees from the universities of University of Missouri-St. Louis and Kyoto Sangyo University-Japan where she completed her degree in Japanese. Prior to this she worked in Tokyo for Japan's largest consulting firm, JAL Academy as a research assistant conducting research on global competencies for leading Japanese companies.

Where is this bootcamp held?

It is held on the UMSL North Campus.  Your will find the map here: north-campus-map%20(1).pdf


Blogs to Buzz BootCamp

Spring/Winter 2017  |  9 AM–5 PM  |  14 Hours ($499)  |  Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.


An Immersion into Digital Media and Display Advertising

October 22 & 29, 2016  |  9 AM–5 PM  |  14 Hours ($499)  |  Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.  

     A 2-Day BootCamp: 

An Immersion into Digital Media &

Display Advertising

Why should I take this 2-day intensive?

Just take a look at some of the recent articles on the web dealing with the world of digital advertising.  Need I say more?

  • Google, Facebook, IAB & major brands form Coalition for Better Ads
  • Amobee Triggers activates campaigns based on a mix of online & offline signals
  • Bing Ads Editor now supports separate ads for search and MSN.com native ads
  • 32 percent of global page views now impacted by ad blocking
  • Are you losing money to ad fraud? 3 ways to protect yourself
  • Hulu has just joined a list of major platforms that ignore Do Not Track requests
  • Large marketers are winning in programmatic (Here’s what you can do to stop them)
  • AdBlock Plus announces new ad exchange; Not with our ads, say Google & AppNexus

Are you ready for that next thing?

Adblock Plus copy

Digital media buyers today are more than just buyers, they are planners and strategists ready to react in a moment's notice.  In this course you will be exposed to the various digital media advertising options available including site-direct, ad networks, and programmatic buying across desktop, mobile, tablet, audio, video, and social.

In this 2 day intensive bootcamp at just $250 per day, topics covered include:

  • Online Advertising Industry Overview
  • The Essentials of Online Advertising
  • Buy Side vs. Sell Side
  • The Digital Landscape
  • Key Technologies
  • What is Programmatic
  • How Does Real Time Bidding Work?
  • Pricing Models
  • Ad Tags and Cookies
  • Ad Sizes (IAB standards)
  • Audience Targeting

Who is this class for?

This class is not for the novice.  The world of digital display and advertising is complex and very detailed.  It is advised you have some digital marketing experience prior taking this bootcamp or at least have been exposed to other workshops and bootcamps offered by UMSL within the digital certifcation program.

Who is the instructor?


Your instructor for this intensive is Eric Nelsen.  Eric is an idea evolutionist and thrives on the challenges that the ever-evolving media landscape brings and the solutions that can be found combining online and offline strategies.

He brings over 20 years experience in traditional and digital media from media focused agencies such as MPG and Initiative, to full service agencies such as R&R Partners and Rawle Murdy Associates. His experience spans a large array of categories including luxury travel brands, tourism, Government, QSR, and CPG. A graduate of Salisbury University, he received a Gold Effie for his work with the Southern Nevada Water Authority.

Eric is currently the SVP, Media Director at Dicom Marketing Services, Inc. as well as a co-founder and VP Finance & Education for 314 Digital.

Where is this bootcamp held?

It is held on teh UMSL North Campus.  You will find the map here: north-campus-map%20(1).pdf

Mobile Marketing BootCamp

September 23 & 30, 2016  |  9 AM–5 PM  |  14 Hours ($499)  |  Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

Mobile Marketing BootCamp

Why should I take this 2-day intensive?

It is a mobile first world. Everything we do is affected or touched by mobile devices and technology.  It has a profound effect on how we live, work, play and socialize.  In fact, the average US adult spends nearly three hours a day on their mobile device.  In 2015 a major event took place - for the first time web searches on mobile devices outpaced that of the PC!  And, as such we as marketers must have a mobile first strategy or we will not survive.

However, according to a new research study by Adobe, just one in five companies around the globe have a defined mobile strategy.  And that is despite the fact that an increasing share of e-commerce revenues occur on mobile devices -- 28% this year versus 21% in 2015 and 16% in 2014.

Are you ready for the continued mobile disruption?

Single Platform Users Share of Total Digital Population reference

Mobile technology will continue to disrupt how we buy, sell, communicate, and entertain ourselves.  Kissmetrics sees even greater innovation from apps we already know and recognize. They predict more seamless integration between those apps and their corresponding e-commerce and social outlets. 

So get yourself ready for what is on the horizon and ensure your business if ready to compete in this mobile world we live in. 

In this 2-day intensive bootcamp priced at just $250 per day you will gain experience in the full range of mobile marketing techniques from strategy to execution.  In particular, you will learn:

  • Mobile product management: apps and websites
  • Mobile advertising: display and search
  • Mobile communications: text messaging and push notifications
  • Mobile analytics and success measurement
  • Mobile relationship management
  • Emerging technologies: watches, wearables, and what's next

Ultimately you will possess the understanding to augment your current marketing practices with mobile or to serve as a standalone mobile marketing subject matter expert.

Who is this class for?

Anyone in the marketing world wanting to understand how to better build a strong mobile strategy and the techniques used by other successful businesses.  It is a quickly changing world and this class will help you stay on top of it.

Who is the instructor?

Chris Carril bw

Your instructor is Chris Carril.  Chris is the mobile strategy lead for Scottrade, one of the country's largest financial services firms. His work has earned spots on the CIO 100, Information Week 500, and won the Gateway to Innovation's Business Innovation of the Year award.

Beginning his career at Anheuser-Busch in digital marketing, Chris has experience in creating and executing mobile strategies for some of the world's most recognizable brands. In addition to his client-side work, Chris has delivered numerous mobile and digital initiatives from the agency perspective. While at DDB Rodgers Townsend, Chris led one of AT&T's first B2B mobile ad campaigns.

Beyond his passion for mobile, Chris is involved in the local startup community via his work with an area angel investment group and various entrepreneurship competitions.

Where is this  bootcamp held?

It is held on the UMSL North Campus.  You will find the map here:  north-campus-map%20(1).pdf


Data Analysis & Interpretation BootCamp

Winter/Spring 2017 14 Hours ($499)  |  Register |  This email address is being protected from spambots. You need JavaScript enabled to view it.

Instructor: Rhonda Drake

Learn how to cull and define Key Performance Indicators out of marketing data and design dashboards that organizational managers will depend on to run their business! Creating corporate dashboards can often be a daunting task, with the disparate data sources and corporate departments who will consume the data. Learn how to think through the key issues to set up a design for dashboard, then work with actual data to create a dashboard for an organization. In addition you will learn data analytic techniques to assess changes in metrics for statistical significance. You will learn how to determine when you are reading actual change versus random variation in the data.

Location:  UMSL North Campus

Effective Email Strategy: Content, Social Media Integration and Retention

September 17 & 24, 2016  |  9 AM–5 PM  |  14 Hours ($499)  |  Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

    A 2-Day BootCamp

Effective Email Strategy: Content,

Social Media Integration and Retention

Why should I take this 2-day intensive?

It's often thought that email has run its course and is on its way out of the marketing mix.  In reality, email is still the single most effective digital channel for reaching customers and prospects and retaining them. 

Did you know...

  • Email Provides a $44.25 Return on Every Investment Dollar
  • Email Is the #1 Sales Driver for Black Friday
  • Email Ranks as the #1 Tactic for Building Customer Awareness, Acquisition, Conversion, and Retention
  • Over 2.5 Billion People Use Email & Usage Is On the Rise
  • 77% of Your Consumers Prefer Email
  • 7 of 10 Consumers Redeem Email Promotions
  • Shoppers Spend 138% More When They Receive Email
  • Email Is 40x More Effective at Driving Sales
  • Email Is the Most Popular Online Activity

So all I can say, is deliver it right! 

Are you ready?


Source:  Mashable

In this course you will learn:

  • How to create effective email strategies
  • Effective subject lines
  • Powerful copy approaches
  • Testing techniques
  • Measurement and segmented list strategies
  • How email fits into the marketing mix and how effective it is in a mobile and social world
  • Innovative technologies, such as responsive and agile email design
  • The future of email
  • Discussion of various platforms available for free and paid.

As a part of this bootcamp students will also build out a email strategy for a real life client.

Who is this class for?

This class is for anyone looking to create a strong and integrated email strategy for their company.  No prior experience is required.

Who is the instructor?


Your instructor is April Mullen.  April is a digital marketing strategist specializing in email marketing and cross-channel relationship marketing strategies. Currently, she serves brands across a variety of business verticals as a strategist at StrongView, and Selligent Company. At StrongView, a highly-ranked email services provider by Forrester Research, April focuses on client strategies and driving product innovations through her leadership in StrongView's innovation lab.

April is an active member of the DMA Email Experience Council and through participating in that organization, co-authored guides on cross-channel marketing and Canadian Anti-Spam Legislation. An experienced conference speaker, April has presented at several national industry events, including giving a keynote address at Responsys Interact in 2012.

April has been quoted as an expert in DMNews and is a regular columnist on MediaPosts's Email insider, a nationally recognized email marketing publication.

You can follow April on Twitter @aprildmullen.

Where is this bootcamp held?

It is held on the UMSL North Campus. You will find the map here: north-campus-map%20(1).pdf

Web Analytics BootCamp

August 19, 20 and 27 2016  |  9 AM–5 PM  |  21 Hours ($749)  |  Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

Web Analytics BootCamp

Why should I take this 3-day intensive?

Understanding web behavior is important to ensure a good user experience and maximum the conversion rate of visitors to customers. There is an abundance of web data out there.  Knowing what is important and what is not is critical to you being productive and affective. Not understanding what is happening under the hood of Google Analytics will not allow you to be as affective as you can be. 

Some of the biggest mistakes people make when using Google Analytics include:

  • Looking at data only in aggregate
  • Not segmenting
  • Forgetting to filter out internal IP addresses
  • Looking for patterns that do not exist and based on too little data
  • Not tagging your social media links with UTM tags for tracking purposes.
  • Not using a single GA tracking ID to follow your complete funnel from content to conversion

And, of course we could continue for many more pages!

Are you ready to ensure you have a good web analytics approach in place?


In this 3-day intensive bootcamp priced at just $250 per day you will tackle many aspects of web analytics and tracking including:

  • The importance of digital analytics
  • Core analysis techniques
  • Conversions and conversion attribution
  • Creating a measurement plan
  • How to pull reports and glean insights for our web reports
    • Audience reports
    • Acquisition reports
    • AdWords reports
    • Behavior reports
    • Custom reports and dashboards
    • Goal Flow report
    • Ecommerce reports
    • Multi-Channel Funnels reports
    • Attribution reports
  • Learn Google Analytics from implementation to segmentation to campaign tracking
  • Learn How Web and mobile data are collected
  • How to set your Key Performance Indicators for tracking
  • How to implement key Java Script code for capturing certain actions such ad pdf downloads or exit link clicks

Several case studies will be utilized for this course to better understand how we set our strategy and glean insights.

Is there anything else we will learn over these 3 days?

Yes! As a matter of fact all students will also become Google Analytics Certified! A great bonus.

Google Analytics certificate Feature 1290x688 MS

Who is this class for?

This class is for anyone that is currently using Google Analytics and wishesd to become certified and learn now to glean more insights from the various reports.  It is also for those with little to no experience.  Many handout and links for resources will be given by the instructor.

Who is the instructor?

r drake

Your instructor is Rhonda Knehans Drake.  Rhonda founded Drake Direct in 1996 following more than 12 years in various information management roles. Rhonda's background includes experience in all aspects of integrated marketing from conceptualization of strategy to test market design and implementation in roll-out. Rhonda's experience emphasizes the importance of leveraging information to make marketing decisions. This experience has enabled her to assess the most effective and efficient ways to improve marketing efforts for her clients.

In addition to consulting, Rhonda is an Assistant Professor at New York University in the Master of Science in Integrated Marketing program teaching "Statistical Measurement for Marketing," "SAS Data Mining for Marketers," and "Social Media Analytics." 

She also serves on the UMSL Marketing Advisory Board and the MDMC Advisory Board.

Where is this bootcamp held?

It is help on the UMSL North Campus.  You will find the map here:  north-campus-map%20(1).pdf

Capstone: Digital Strategies

December 2, 3 & 16, 2016  |  9 AM–5 PM  |  21 Hours ($749)Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

Capstone:  Digital Strategies

        ....for those seeking their "Digital Certification."

What is this capstone class all about?

In this capstone class, students will research and build out an integrated marketing plan for a business to be selected by the instructor.  In particular, they will learn how to conduct a market segment analysis, determine their target's consumption of digital and social media, assess the competition, determine pricing and promotion, set strategy by channel, identify key performance indicators for monitoring the business and lastly learn how to set goals both long and short term.  Students will bring everything they have learned together showing they know how to build a truly integrated marketing plan.  Students will work in small teams on this project. 

All prior certification requirements must be met prior to taking this course.  The final team presentation will be made in front of a judging committee comprised of the instructor, program director and members of the Digital Media Marketing Advisory Board.

Who is the instructor?

Coble new

Your instructor is Matthew Coble.  Matt is CEO of G Inc., a digital innovation agency based in St. Louis that helps startups grow their businesses, works with corporate clients on new product development and innovation initiatives, and pursues internal startup ideas of their own.

Matt's leadership roles over the years have resulted in successful experiences building and leading multi-disciplinary teams across geographies, and he has developed deep skills in business strategy, branding and marketing, digital strategy, experience design, mobile, social media, and technology. His client work and research has also exposed him to a wide variety of entrepreneurs, emerging technologies, and many innovations that shape and affect our lives. He is an active mentor with two leading startup accelerators in St. Louis, and he regularly advises startups on a variety of topics.

Before co-founding G Inc., Matt was a senior creative and digital leader with FleischmanHillard, a global communications agency. He has over 18 years of experience in all things digital. During his time in FleishmanHillard's global headquarters in St. Louis, Matt worked with a number of the agency's top clients including AT&T, Merck, Monsanto, Nestle Purina, Saudi Aramco, Tyson Foods, and Washington University.

Prior to FleishmanHillard, Matt served as the General Manager in the Atlanta office of the digital agency, Schematic (now called Possible Worldwide). In that role, Matt started and led the company's operations in the southeastern U.S. with clients such as The Coca-Cola Company, National Public Radio, the PGA Tour, the WTA Tour, Turner Broadcasting, and the U.S. Library of Congress. His team's work with Microsoft and NBC on the broadband video player for the 2008 Summer Olympics earned an Emmy award.

Before Schematic, Matt served as Chief Technology Officer of the digital agency, Studiocom. There he oversaw the company's technology operations and the growth of its technology teams in its U.S. and Bogota, Columbia offices. Before Studiocom, he created and grew his own digital agency and served as a leader within other early digital agencies extending back to 1996.

Matt earned his undergraduate degree from Duke University. He, his wife, and his two children live in St. Louis, Missouri.

Where is this capstone class being held?

It is held on the UMSL North Campus.  You will find the map here:  north-campus-map%20(1).pdf