An Immersion into Digital Media and Display Advertising

October 22 & 29, 2016  |  9 AM–5 PM  |  14 Hours ($499)  |  Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.  

Instructor: Eric Nelson

Digital media buyers today are more than just buyers, they are planners and strategists ready to react in a moment’s notice. In this course you will be exposed to the various digital media advertising options available including site-direct, ad networks, and programmatic buying across desktop, mobile, tablet, audio, video, and social. Topics Covered include:

  • Online Advertising Industry Overview
  • The Essentials of Online Advertising
  • Buy Side vs. Sell Side
  • The Digital landscape
  • Key Technologies
  • What is Programmatic
  • How Does Real Time Bidding Work?
  • Pricing Models
  • Ad Tags and Cookies
  • Ad Sizes (IAB standards)
  • Audience Targeting

Location: UMSL North Campus