Mobile Marketing BootCamp

Winter/Spring 2017  |  9 AM–5 PM  |  14 Hours ($499)  |  Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

Mobile Marketing BootCamp

Why should I take this 2-day intensive?

It is a mobile first world. Everything we do is affected or touched by mobile devices and technology.  It has a profound effect on how we live, work, play and socialize.  In fact, the average US adult spends nearly three hours a day on their mobile device.  In 2015 a major event took place - for the first time web searches on mobile devices outpaced that of the PC!  And, as such we as marketers must have a mobile first strategy or we will not survive.

However, according to a new research study by Adobe, just one in five companies around the globe have a defined mobile strategy.  And that is despite the fact that an increasing share of e-commerce revenues occur on mobile devices -- 28% this year versus 21% in 2015 and 16% in 2014.

Are you ready for the continued mobile disruption?

Single Platform Users Share of Total Digital Population reference

Mobile technology will continue to disrupt how we buy, sell, communicate, and entertain ourselves.  Kissmetrics sees even greater innovation from apps we already know and recognize. They predict more seamless integration between those apps and their corresponding e-commerce and social outlets. 

So get yourself ready for what is on the horizon and ensure your business if ready to compete in this mobile world we live in. 

In this 2-day intensive bootcamp priced at just $250 per day you will gain experience in the full range of mobile marketing techniques from strategy to execution.  In particular, you will learn:

  • Mobile product management: apps and websites
  • Mobile advertising: display and search
  • Mobile communications: text messaging and push notifications
  • Mobile analytics and success measurement
  • Mobile relationship management
  • Emerging technologies: watches, wearables, and what's next

Ultimately you will possess the understanding to augment your current marketing practices with mobile or to serve as a standalone mobile marketing subject matter expert.

Who is this class for?

Anyone in the marketing world wanting to understand how to better build a strong mobile strategy and the techniques used by other successful businesses.  It is a quickly changing world and this class will help you stay on top of it.

Who is the instructor?

Chris Carril bw

Your instructor is Chris Carril.  Chris is the mobile strategy lead for Scottrade, one of the country's largest financial services firms. His work has earned spots on the CIO 100, Information Week 500, and won the Gateway to Innovation's Business Innovation of the Year award.

Beginning his career at Anheuser-Busch in digital marketing, Chris has experience in creating and executing mobile strategies for some of the world's most recognizable brands. In addition to his client-side work, Chris has delivered numerous mobile and digital initiatives from the agency perspective. While at DDB Rodgers Townsend, Chris led one of AT&T's first B2B mobile ad campaigns.

Beyond his passion for mobile, Chris is involved in the local startup community via his work with an area angel investment group and various entrepreneurship competitions.

Where is this bootcamp held?

It is held on the UMSL North Campus.  You will find the map here:  north-campus-map%20(1).pdf