Instructor: Angelo Biasi
This class is being taught online synchronously.
Gain a comprehensive understanding of mobile marketing and learn how to construct a mobile marketing campaign. Specific attention will be drawn to mobile marketing tactics SMS/Text Messaging, Mobile Web and Mobile Applications. In addition, a review of the fundamentals of marketing and specifically, mobile marketing planning will provide a basis for campaign strategy, execution, return and accountability. Students will be asked to develop a mobile marketing brief and execute a "hands-on" mobile marketing campaign using mobile web optimization and/or mobile application technologies.
Part of the class will be taught over a new cutting edge mobile delivery system.
NOTE: This class is being taught online synchronously. The class will also be streamed live on the UMSL campus for those students either lacking a high speed connection or wanting a more formal setting. Program Director Perry Drake will initiate the class live. Any concerns about this class please do not hesitate to inquire.
Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.