Instructor: Amy Warren
Search marketing is more than 50% of the digital marketing budget and growing every day. It is highly measurable and is one of the most efficient means to find your prospects at any point in the purchase cycle. In this course you will learn how to develop a successful search program, learn about the relationship between search engine optimization (SEO) and search engine marketing (SEM); keyword selection, placement and frequency; the push to mobile search; research algorithms; meta tags; the different types of listings; how to optimize site content; differences between Google, Yahoo and Bing; and how to optimize such campaigns for success. You will obtain hands-on experience by setting up and monitoring a real paid search campaign under the instructor’s guidance.
As a part of this class students will also become Google Adwords Certified on the last day!
Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.
Location: UMSL North Campus, Express Scripts Hall, Room 106 (map: https://www.umsl.edu/files/pdfs/north-campus-map.pdf)