Instructor: Rhonda Drake
Understanding web behavior is important to ensure a good user experience and maximum conversion rate of visitors to customers. In this class you will learn how to pull reports and glean insights for web tracking tools including Google Analytics and Adobe Sitecatalyst. You will learn Google Analytics from implementation to segmentation to campaign tracking; additionally, you will be given access to Adobe Sitecatalyst (our partner) for training purposes where we will explore pathing, conversion funnels and dashboarding. Development of Key Performance Indicators also will be discussed.
As a part of this class students will also become Google Analytics Certified on the last day!
Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.
Location: UMSL North Campus