Web Analytics

May 2, 9 & 16, 2015  |  9 AM–5 PM  |  21 Hours ($749)  |  Register  |  Inquire

Instructor: Perry Drake

Understanding web behavior is important to ensure a good user experience and maximum conversion rate of visitors to customers. In this class you will learn how to pull reports and glean insights for web tracking tools including Google Analytics and Adobe Sitecatalyst. You will learn Google Analytics from implementation to segmentation to campaign tracking; additionally, you will be given access to Adobe Sitecatalyst (our partner) for training purposes where we will explore pathing, conversion funnels and dashboarding. Development of Key Performance Indicators also will be discussed.

Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.

Location: CETC, 12837 Flushing Meadows Dr., St. Louis, MO 63131

Financial Aid

Scholarships can be awarded through the Wendell Smith Scholarship Fund, where partial financial assistance is available to persons enrolling in eligible noncredit certificate programs through the School of Professional & Continuing Studies.

The Workforce Investment Act governed by the Workforce Investment Board distributes funds through the UrbanForce program at the St. Louis Agency on Training and Employment (SLATE)