Instructor: April Mullen
It’s often thought that email has run its course and is on its way out of the marketing mix. In reality, email is still the single most effective digital channel for reaching customers and prospects and retaining them. In this course you will learn how to create effective email strategies. Specifically, the instructor will discuss effective subject lines, powerful copy approaches, testing techniques, measurement and segmented list strategies. Additionally, you will discover how email fits into the marketing mix and how effective it is in a mobile and social world. Innovative technologies, such as responsive and agile email design will be discussed and demonstrated, ensuring the course covers the most sophisticated of email technologies and strategies today.
Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.
Location: UMSL North Campus