A 2-Day BootCamp
Effective Email Strategy: Content,
Social Media Integration and Retention
Why should I take this 2-day intensive?
It's often thought that email has run its course and is on its way out of the marketing mix. In reality, email is still the single most effective digital channel for reaching customers and prospects and retaining them.
Did you know...
So all I can say, is deliver it right!
Are you ready?
In this course you will learn:
As a part of this bootcamp students will also build out a email strategy for a real life client.
Who is this class for?
This class is for anyone looking to create a strong and integrated email strategy for their company. No prior experience is required.
Who is the instructor?
Your instructor is April Mullen. April is a digital marketing strategist specializing in email marketing and cross-channel relationship marketing strategies. Currently, she serves brands across a variety of business verticals as a strategist at StrongView, and Selligent Company. At StrongView, a highly-ranked email services provider by Forrester Research, April focuses on client strategies and driving product innovations through her leadership in StrongView's innovation lab.
April is an active member of the DMA Email Experience Council and through participating in that organization, co-authored guides on cross-channel marketing and Canadian Anti-Spam Legislation. An experienced conference speaker, April has presented at several national industry events, including giving a keynote address at Responsys Interact in 2012.
April has been quoted as an expert in DMNews and is a regular columnist on MediaPosts's Email insider, a nationally recognized email marketing publication.
You can follow April on Twitter @aprildmullen.
Where is this bootcamp held?
It is held on the UMSL North Campus. You will find the map here: north-campus-map%20(1).pdf