Media Buying, Planning and Analysis

14 Hours ($499)

November 8 & 15, 2014 | Register | Inquire  

Instructor: Eric Nelson

Digital media buyers today are more than just buyers, they are planners and strategists ready to react in a moment’s notice. In this course you will be exposed to the various digital media advertising options available including site-direct, ad networks, and programmatic buying across desktop, mobile, tablet, audio, video, and social. Students will learn digital terminology, media math, and targeting strategies to build effective advertising campaigns on a local and national level across all screens. An overview of standard and Rising Star IAB units will be presented in addition to unique digital executions and native ads. The final project integrates this knowledge with the creation of a digital media campaign for a particular client.

Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.

Financial Aid

Scholarships can be awarded through the Wendell Smith Scholarship Fund, where partial financial assistance is available to persons enrolling in eligible noncredit certificate programs through the School of Professional & Continuing Studies.

The Workforce Investment Act governed by the Workforce Investment Board distributes funds through the UrbanForce program at the St. Louis Agency on Training and Employment (SLATE)