Media Buying, Planning and Analysis

February 20 & 27 2016  |  9 AM–5 PM  |  14 Hours ($499)  |  Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.  

Instructor: Eric Nelson

Digital media buyers today are more than just buyers, they are planners and strategists ready to react in a moment’s notice. In this course you will be exposed to the various digital media advertising options available including site-direct, ad networks, and programmatic buying across desktop, mobile, tablet, audio, video, and social. Students will learn digital terminology, media math, and targeting strategies to build effective advertising campaigns on a local and national level across all screens. An overview of standard and Rising Star IAB units will be presented in addition to unique digital executions and native ads. The final project integrates this knowledge with the creation of a digital media campaign for a particular client.

Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.

Location: TBA

Financial Aid

The Workforce Investment Act governed by the Workforce Investment Board distributes funds through the UrbanForce program at the St. Louis Agency on Training and Employment (SLATE)