An Immersion into Digital Media and Display Advertising

February 20 & 27 2016  |  9 AM–5 PM  |  14 Hours ($499)  |  Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.  

Instructor: Eric Nelson

Digital media buyers today are more than just buyers, they are planners and strategists ready to react in a moment’s notice. In this course you will be exposed to the various digital media advertising options available including site-direct, ad networks, and programmatic buying across desktop, mobile, tablet, audio, video, and social. Topics Covered include:

  • Online Advertising Industry Overview
  • The Essentials of Online Advertising
  • Buy Side vs. Sell Side
  • The Digital landscape
  • Key Technologies
  • What is Programmatic
  • How Does Real Time Bidding Work?
  • Pricing Models
  • Ad Tags and Cookies
  • Ad Sizes (IAB standards)
  • Audience Targeting

Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.

Location: UMSL North Campus

Financial Aid

The Workforce Investment Act governed by the Workforce Investment Board distributes funds through the UrbanForce program at the St. Louis Agency on Training and Employment (SLATE)