Mobile Marketing

14 Hours ($499)

September 13 & 20, 2014 | Register | Inquire

Instructor: Angelo Biasi

This class is being taught online synchronously.

Gain a comprehensive understanding of mobile marketing and learn how to construct a mobile marketing campaign. Specific attention will be drawn to mobile marketing tactics SMS/Text Messaging, Mobile Web and Mobile Applications. In addition, a review of the fundamentals of marketing and specifically, mobile marketing planning will provide a basis for campaign strategy, execution, return and accountability. Students will be asked to develop a mobile marketing brief and execute a "hands-on" mobile marketing campaign using mobile web optimization and/or mobile application technologies.

Part of the class will be taught over a new cutting edge mobile delivery system.

NOTE: This class is being taught online synchronously. The class will also be streamed live on the UMSL campus for those students either lacking a high speed connection or wanting a more formal setting. Program Director Perry Drake will initiate the class live. Any concerns about this class please do not hesitate to inquire.

Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.

Financial Aid

Scholarships can be awarded through the Wendell Smith Scholarship Fund, where partial financial assistance is available to persons enrolling in eligible noncredit certificate programs through the School of Professional & Continuing Studies.

The Workforce Investment Act governed by the Workforce Investment Board distributes funds through the UrbanForce program at the St. Louis Agency on Training and Employment (SLATE)