Social Media Marketing BootCamp

October 7, 8 & 15, 2016  |  9 AM–5 PM  |  21 Hours ($749)  |  Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

Social Media Marketing BootCamp

Why should I take this 3-day intensive?

As so well stated by social media guru Jeff Bullas, "As marketers and entrepreneurs you will need to let go of practices and tactics that are not effective as they once were. We live in a fast changing world.  You will need to keep reinventing."

His top social media trends for 2017 are as follows. 

  • Live Streaming
  • Expiring social content
  • Consolidation of social media will continue
  • Organic social traffic will get harder and harder
  • The rise of the social influencier
  • Social media transforming business in a trust economy

Are you ready and know what's next on the horizon?

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Image Source: Business2community.com

Social networks are becoming an integral part of the marketing mix.  On these platfroms, brands can engage with prospects and consumers on many levels.   Be prepared.

In this very intense 3-day bootcamp at just $250 per day you will learn the following:

  • Understand the available social media networks, the nuances of each network, and the challenges and opportunities of marketing/messaging to the brand’s desired audience on each network
  • Conduct social analysis of brands to identify best practices and effective strategies
  • Learn to create content for social networks, including informational graphics, blog posts and status posts using free, online tools (no prerequisite graphic design skills are needed)
  • Identify metrics and Key Performance Indicators (KPIs) that can demonstrate the Return on Investment (ROI) of social media to business leaders, managers and executives
  • Be able to articulate how social marketing strategy fits into the fully integrated digital marketing plan
  • Know what the latest social media tools are for use by professionals Learn the capabilities of Hootsuite and apply those learnings
  • Know how to find your influencers for a brand
  • Understand the steps to community management
  • Know how B-to-C and B-to-B differ regarding the use of Social Media
  • Create and Implement a crisis management strategy
  • Learn content development strategy best practices
  • Integrate and run social media advertising campaigns, specifically on Facebook

Is there anything else we will learn over these 3 days?

Yes!  As a matter of fact all students will also become Hootsuite Certified!  A great bonus.

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Who is this class for?

This class is for anyone wanting to take their social media strategy to that next level for their business or non profit.

Who is the instructor?

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Your instructor is the Brianna Smith, the brains behind the entire content and communications strategy for MDMC16

Brianna Smith is a Digital and Social Media Marketing Strategist specializing in creating and implementing inbound marketing strategies for small and large companies. She currently serves as the Integrated Marketing Manager at TeraRecon, the largest independent provider and a global leader advanced image processing innovation for CT, MR and PET; where she develops cross-departmental digital marketing strategies to nurture and grow TeraRecon's global customer base.

She began her career as a Brand Strategist at Mudbug media, an interactive media agency in New Orleans, where she was responsible for the creation and implementation of social media strategies for key clients, including independent medical practices, top-tier universities, regional hospitals, and Fortune 1000 global corporations. Prior to her current position at TeraRecon, Brianna was the Digital Marketing Manager at Fpweb.net, a leading managed hosting provider, where she was in charge of the lead generation marketing efforts, including social media strategy, SEO, website strategy, PC, email marketing, and event promotion.

Brianna is the creator and writer of the popular blog Being Your Brand, and runs a large Twitter following focused on connecting with and educating others on digital marketing. In addition, she is the Executive Director of MDMC and also resides on the UMSL Marketing Advisory Board.

Where is this bootcamp held?

It is held on the UMSL North Campus.  You will find the map here: north-campus-map%20(1).pdf