Strategic Search Engine Marketing

January 17, 24 & 31, 2015  |  9 AM–5 PM  |  21 Hours ($749)  |  Register  |  Inquire

Instructor: Ivan Temelkov

Search marketing is more than 50% of the digital marketing budget and growing every day. It is highly measurable and is one of the most efficient means to find your prospects at any point in the purchase cycle. In this course you will learn how to develop a successful search program, learn about the relationship between search engine optimization (SEO) and search engine marketing (SEM); keyword selection, placement and frequency; the push to mobile search; research algorithms; meta tags; the different types of listings; how to optimize site content; differences between Google, Yahoo and Bing; and how to optimize such campaigns for success. You will obtain hands-on experience by setting up and monitoring a real paid search campaign under the instructor’s guidance.

Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.

Location: UMSL, SSB Rm 449

Financial Aid

Scholarships can be awarded through the Wendell Smith Scholarship Fund, where partial financial assistance is available to persons enrolling in eligible noncredit certificate programs through the School of Professional & Continuing Studies.

The Workforce Investment Act governed by the Workforce Investment Board distributes funds through the UrbanForce program at the St. Louis Agency on Training and Employment (SLATE)